The October 2024 edition of the Journal of Corporate Renewal from the Turnaround Management Association, features Pontex Advisors Managing Director and Advisor, Sam Rosenfeld offering a practical approach to readying for and evaluating technology advances in the face of constant change.
In the article, “Technology’s Next Train is Leaving the Station,” Sam highlights that understanding the technology and innovation opportunity is especially important for companies in the middle of change or turnaround given the demand in today’s market to grow revenues, control costs and remain competitive. Embracing technology change but staying focused on the business imperative is key to not chasing random implementations or too good to be true solutions. Sam notes from the article: “It’s critical to consider the ‘why’ of technology – what is it intended to achieve? There are many technology solutions out there in search of a problem to fix. To remain competitive it’s helpful to remember that technology is there to support the business effect, not the other way around.”